trust

Why You Need an Elevator Pitch

Great post by Michael Hyatt on the importance of being able to present your proposal quickly. Important for church planters! Over the course of my career, I’ve listened to thousands of sales pitches. These have come from authors, speakers, vendors, employees, investors, and even politicians. Some of these pitches were remarkable; most were not. Those making them squandered the opportunity to make the sale. What they needed was a carefully-crafted “elevator pitch.” I’m sure your familiar with the concept. An elevator pitch is simply a short summary of your product offering, including your target market and your value proposition. The name comes...